Merchandising in retail - Make your stanchions sell for you!

Merchandising

Merchandising in retail refers to the strategy by retailers to display products, brands or even merchandise in such a manner that it tempts even casual onlookers to convert to paying customers.

While a huge number of factors determine a successful retail strategy, merchandising in store plays a significant part in encouraging impulse buying, especially by compulsive shoppers! 

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Merchandising in retail also acts as the principal persuader for indecisive buyers who want a product but are unsure about their choice and need validation before taking the plunge. Even if just a few casual shoppers can be converted into paying customers by well-thought-out messaging on top of a stanchion sign holder, your profits will get a boost. 

Common crowd control equipment like the traditional stanchion can act as a low-budget, low-maintenance retail merchandising instrument if used creatively and judiciously. Stanchion signs can be effective at showing off promotional material and can also be sold as sponsored spaces for brands a retailer carries.

Retail experts believe that up to 85% of in-store purchases are influenced by merchandising in retail signage. Great merchandising strategies look beyond the way a retailer organizes inventory within the store and also include tactical messaging around product placement.

Retailers can use stanchion signage for upselling and cross-selling purposes in many ways, including:

  1. Using a portable slat wall stand near the billing counter to display bargains or the latest launches. A customer who is waiting in line has plenty of time on hand and you can take advantage of that.
  2. CounterTop Framettes can be used to insert information about price drops, bulk buying announcements or announcing a flash deal on the brands of that particular counter.
  3. Incline Stands (Snap Frame) are best used for attracting customers with inviting photographs or special deals for the day. Customers generally expect some kind of deal or out-of-the-ordinary announcement when they see incline stands from a distance and you have the opportunity to capitalize on that.

Smart merchandising in retail results in a loyal following that keeps the retail brand equity high. Choose a few stanchion signage products from our exclusive selection and you’ll see the rewards soon!


Merchandising in retail also acts as the principal persuader for indecisive buyers who want a product but are unsure about their choice and need validation before taking the plunge. Even if just a few casual shoppers can be converted into paying customers by well-thought-out messaging on top of a stanchion sign holder, your profits will get a boost. 

Common crowd control equipment like the traditional stanchion can act as a low-budget, low-maintenance retail merchandising instrument if used creatively and judiciously. Stanchion signs can be effective at showing off promotional material and can also be sold as sponsored spaces for brands a retailer carries.

Retail experts believe that up to 85% of in-store purchases are influenced by merchandising in retail signage. Great merchandising strategies look beyond the way a retailer organizes inventory within the store and also include tactical messaging around product placement.

Retailers can use stanchion signage for upselling and cross-selling purposes in many ways, including:

  1. Using a portable slat wall stand near the billing counter to display bargains or the latest launches. A customer who is waiting in line has plenty of time on hand and you can take advantage of that.
  2. CounterTop Framettes can be used to insert information about price drops, bulk buying announcements or announcing a flash deal on the brands of that particular counter.
  3. Incline Stands (Snap Frame) are best used for attracting customers with inviting photographs or special deals for the day. Customers generally expect some kind of deal or out-of-the-ordinary announcement when they see incline stands from a distance and you have the opportunity to capitalize on that.

Smart merchandising in retail results in a loyal following that keeps the retail brand equity high. Choose a few stanchion signage products from our exclusive selection and you’ll see the rewards soon!