Merchandising in retail refers to the strategy by retailers to display products, brands or even merchandise in such a manner that it tempts even casual onlookers to convert to paying customers.
While a huge number of factors determine a successful retail strategy, merchandising in store plays a significant part in encouraging impulse buying, especially by compulsive shoppers!
Merchandising in retail also acts as the principal persuader for indecisive buyers who want a product but are unsure about their choice and need validation before taking the plunge. Even if just a few casual shoppers can be converted into paying customers by well-thought-out messaging on top of a stanchion sign holder, your profits will get a boost.
Common crowd control equipment like the traditional stanchion can act as a low-budget, low-maintenance retail merchandising instrument if used creatively and judiciously. Stanchion signs can be effective at showing off promotional material and can also be sold as sponsored spaces for brands a retailer carries.
Retail experts believe that up to 85% of in-store purchases are influenced by merchandising in retail signage. Great merchandising strategies look beyond the way a retailer organizes inventory within the store and also include tactical messaging around product placement.
Retailers can use stanchion signage for upselling and cross-selling purposes in many ways, including:
Smart merchandising in retail results in a loyal following that keeps the retail brand equity high. Choose a few stanchion signage products from our exclusive selection and you’ll see the rewards soon!
Merchandising in retail also acts as the principal persuader for indecisive buyers who want a product but are unsure about their choice and need validation before taking the plunge. Even if just a few casual shoppers can be converted into paying customers by well-thought-out messaging on top of a stanchion sign holder, your profits will get a boost.
Common crowd control equipment like the traditional stanchion can act as a low-budget, low-maintenance retail merchandising instrument if used creatively and judiciously. Stanchion signs can be effective at showing off promotional material and can also be sold as sponsored spaces for brands a retailer carries.
Retail experts believe that up to 85% of in-store purchases are influenced by merchandising in retail signage. Great merchandising strategies look beyond the way a retailer organizes inventory within the store and also include tactical messaging around product placement.
Retailers can use stanchion signage for upselling and cross-selling purposes in many ways, including:
Smart merchandising in retail results in a loyal following that keeps the retail brand equity high. Choose a few stanchion signage products from our exclusive selection and you’ll see the rewards soon!
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